We believe that successful franchising is full contact. To us, that means out front, big and bold, no-holds-barred business strategy and execution. It also means living your values and facing difficult issues head on in an open, honest, and inclusive way.
We chose the yin-yang symbol for our logo because it represents the idea that two halves come together to create a balanced, more complete whole. Like the yin-yang, franchising is interdependent, which means we need each other to succeed. Franchisors need successful franchisees and franchisees need a successful franchisor to meet their mutual business goals and objectives. One doesn’t work without the other.
Steve Greenbaum founded Full Contact Franchising because of his passion for franchising and desire to help people and companies succeed. In Steve’s own words, “Franchising at its essence is about balance. It’s about striking the right balance between the franchisee and franchisor relationship and doing the right thing even when it can be difficult.”
Contact us today to learn more about how Full Contact can help you increase revenue, improve profitability and performance and create harmony and balance in your franchise system.
Steve is a founder and former CEO of PostNet International Franchise Corporation (PostNet). Under Steve’s leadership, PostNet developed more than 660 franchises in the United States and 10 countries and was consistently recognized as a top franchise brand nationally and globally. In April of 2017, Steve sold the company and began to actively looking at other opportunities.
In October 2017, Steve was recruited by The Riverside Company and joined the group as CEO of ComForCare Health Care Holdings, LLC. Steve led the transition to Best Life Brands over a two-year period during which the company acquired CarePatrol, the nation’s largest senior placement organization and Blue Moon Estate Sales, a leading estate sales franchise company.
Steve has been a Certified Franchise Executive (CFE) for more than two decades and is a well established speaker, mentor, and advocate for the franchising industry.
Awards & Recognition
International Franchise Association’s Entrepreneur of the Year Award 2003
Gary Rockwell Award for Excellence in Franchise Development 2004
Chairman of the IFA’s Education Foundation 2005 - 2006
Chairman of the International Franchise Association (IFA) 2008
Chair, Strategic Planning Committee, World Franchise Council 2008
DECA Entrepreneurial Spirit Award
Franchise Update Hall of Fame Award
Featured on CBS’s Undercover Boss and Undercover Employee
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